Doughnut Time
I would oversee every visual touchpoint of the business, from socials, email and web content to packaging and store designs. Planning campaigns, product ideas, photoshoots - I had input on the 360 experience of everything we would do.
Doughnut Time Van
One particularly rewarding challenge was designing the ‘Dora’ project - it was incredibly fulfilling to see this vision come to life. Travelling around the UK at various festivals and events it was vital that ‘Dora’ would stand out in a crowd. Using brand colours and logos the van became a great asset to the business, helping us become more recognised around the UK.
Packaging
Doughnut Time was renowned for its iconic little green boxes that graced its physical retail locations. However, the experience of the pandemic made us realize the need to create an equally impactful and engaging experience for our online customers.
To that end, I designed these new boxes to be eye-catching, Instagram-worthy, and most importantly, fun and memorable. The boxes were crafted with the same attention to detail and brand identity that defined our in-store presence, ensuring a cohesive and elevated experience for all Doughnut Time customers, whether shopping with us online or in person.
Email Design
In March 2021, I joined Doughnut Time with a strong background in email marketing, which I was eager to implement to drive sales. I would plan the email concepts to align with ongoing campaigns, then create the designs using Adobe software. Next, I would build the emails, add links, set up targeted segments, and schedule them in Klaviyo.