Rita Ora x Primark
One of the most exciting projects I’ve worked on was the launch of Rita Ora x Primark collection.
Email Marketing
For the first launch of a 5-year deal, I was part of the creative development - from teasing the collection's debut with window displays to crafting the campaign emails that highlighted each piece internationally. To ensure consistency across the Rita campaigns, I collaborated with team Rita and my direct reports to establish comprehensive brand guidelines for these particular launches.
Paid Advertising
Over this period, we leveraged a diverse array of paid advertising channels. Additionally, we collaborated on user-generated content and produced extensive in-store video assets, as these approaches effectively engaged customers whose primary experience of the Primark brand centered around in-person shopping.