Rodeo
In May 2024, I joined the Rodeo team to help rebrand and relaunch the former 'Doughnut Time' brand. My responsibilities spanned the entire rebranding process - from conceptualising the brand vision to meticulously executing the new brand guidelines. We wanted to establish a completely fresh identity that would feel unrecognisable from the previous brand, while still offering the same beloved products our customers enjoyed.
Store Design
In an effort to follow the new brand identity, we are undertook a comprehensive rebrand initiative across our retail locations. This strategic rebrand included transitioning the aesthetic of our "little green stores" to a bold new Rodeo Red colour scheme, accompanied by the development of a fresh, modern logo and brand design elements.
Web Design
After our recent rebrand, we designed a new website for Rodeo that fully leveraged the brand's updated visual identity. The digital experience we created for customers shopping online seamlessly integrates the new brand colors, imagery, and other key assets to provide a cohesive, visually-striking presentation of the Rodeo brand.