Primark
As a versatile designer, I developed engaging material spanning a diverse range of product categories, including women's, children's, men's, beauty, and home. My work at Primark has been distributed across 13 different regions through various digital channels such as email, websites, social media, and paid advertising.
Email Marketing
In 2022, CRM was a completely new concept for Primark. During the initial weeks, there was extensive training and process development for the teams involved. Using the SalesForce platform, I would construct the email layout/template and build the content in Adobe Suite software.
The CRM process has undergone significant changes and adaptations throughout my time at Primark, so I was tasked with updating the digital guidelines to suit the evolving needs.
As we rolled out our new website internationally, the CRM and paid advertising initiatives were expanded as well. This added a new responsibility to my workload - getting all the emails translated and ready for distribution to different regions worldwide.
Paid Advertising
As part of my work at Primark, I collaborated on working with Paid Ads, CRM, and Web projects. I contributed my own ideas independently while also working alongside these teams.
To enhance my Paid Ads design skills, I took an AfterEffects course during my time at Primark, learning animation techniques to improve the visual impact of the ads. We saw a great response to using video content so it became a staple in our deliverables for each campaign
Additionally, I completed a course in Paid Advertising to deepen my understanding of that side of the business. This helped me gain insight into the purpose of the Paid Ads we were creating, and how they were targeted and performed as that information wasn't always visible from my design-focused role.